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City of Dallas (Simulated)
In Dialexa's mentorship program, I had the honor of representing UNT as one of the 4 students selected, embarking on a real-world product design journey. Our mission was to unveil Dallas's rich history and culture, often overshadowed by towering businesses.
Our solution, "Untold Dallas," is a mobile app that illuminates the city's heart. Dallas, rich in history and community spirit, has 80% of its businesses deeply tied to their neighborhoods, holding countless untold stories.
Lead Designer
Responsible for ux/ui design, research, wireframes, and prototype
I collaborated with:
4 Designers
2 Mentors
To better understand how Dallas residents engage with their city, we interviewed two locals, shaping our project. We aimed to grasp their exploration habits, knowledge gaps, and interests, guiding our UX design.
Key Insights:
We also identified essential features:
We began by sketching out a user flow, mapping the journey that Dallas residents would take within the app. From there, we created wireframes to structure the layout, focusing on usability and intuitive navigation.
We then translated these wireframes into a functional prototype, allowing us to test and refine the user experience.
During this design thinking journey, I experienced the transformative power of this problem-solving framework. Engaging in the stages of empathy, definition, ideation, prototyping, and testing, I developed a comprehensive approach to UX design. By embracing design thinking, I uncovered novel methods to innovate and create solutions that truly align with user needs and preferences.
A central takeaway from this project was the importance of a user-centric focus. Through in-depth user interviews and a profound sense of empathy, I acquired invaluable insights into users' thoughts and emotions. By prioritizing the user throughout the design process, I ensured that the final product met their authentic requirements. This approach yielded intuitive and user-friendly solutions that serve as the bedrock of exceptional user experiences.
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